Automation and transparency at RLR Athletic
Last updated: August 5, 2026
RLR Athletic is a small, heavily automated operation. Software handles most of the day-to-day work of running this store. We think you should know exactly what that means, what a machine decides, and where a human is always in the loop. This page is our public record of that.
What is automated
- Order processing and fulfillment routing. Orders are captured, validated, and routed to fulfillment automatically. Tracking is emailed to you the moment your package is scanned.
- Delivery-deadline monitoring. An automated check runs every day against every open order. If an order is at risk of missing the 2-business-day shipping window stated in our Shipping Policy, it is flagged before the deadline passes so your delay notice and cancellation option go out on time, as required by 16 C.F.R. Part 435.
- Inventory and restocking. Stock levels sync in real time. Demand forecasting triggers reorders before an item can sell out.
- Pricing. Prices may be adjusted automatically based on demand, inventory, and market conditions, within fixed limits set by a human. See the guardrails below.
- Store quality checks. A nightly scan looks for broken images, missing product information, inconsistent claims, and content that contradicts our published policies. Safe issues are corrected automatically; anything involving a price, a legal claim, or a policy is escalated to a human.
- Marketing and content. Product copy, blog posts, SEO metadata, and email campaigns are drafted and optimized with AI assistance.
- Customer service. Common questions may receive an automated first response. You can always reach a human.
Limits we place on our own automation
Our automated systems operate inside hard limits that the software cannot override:
- Automation can never change our Shipping, Refund, Privacy, or Terms policies. Those are locked to human editing only.
- Automation can never raise a price on an order you have already placed. The price you saw at checkout is the price you pay.
- Automated price changes are capped at a fixed percentage per adjustment and cannot go below a set floor.
- Automation cannot deny a refund, cancel a return, or reject a Sweat Test claim. Those decisions default to approval.
- Automation cannot delete or hide a customer review or complaint.
- Every automated change is written to a permanent, timestamped audit log recording what changed, what it was before, and why.
You can always reach a human
If an automated response does not resolve your issue, reply to it or email support@rlrathletic.com and ask for a human. You will get one within 1 business day. We do not use automation to make you give up.
Your rights are not automated away
Everything in our Shipping Policy and Returns & Refunds Policy applies regardless of how the store is operated, including your right under federal law to a definite shipping date, to notice of any delay, to cancel a delayed order at no cost, and to a full refund within 7 working days of that cancellation.
Questions about how we use automation
Email support@rlrathletic.com. We will answer plainly.